WHAT EXACTLY IS AN

IMMERSIVE EVENT? 

And Why Do I Need to Know?

When you read a book, or watch a movie, or even hear a story, the very best part of that whole experience is the moment that your consciousness of the real world turns off, and you feel as though you’re existing INSIDE the world of that story. You’ve left reality, and your mind is completely focused on the events happening in that fictional world. This feeling is why many of us read or consume stories -- it’s fun to mentally escape to a completely different place.

When you’re reading Harry Potter, you’re not analyzing his motives or calculating the cost of magical banquets … you’re imagining what it would be like if YOU were a student at Hogwarts, and how fun it would be if YOU could do magic. Leaving the real world for a while is exciting and relaxing and inspirational all at the same time.